Why does digital marketer need email marketing? With the growth of mobile devices, you must adapt your marketing strategy to make your emails compatible with these devices. According to Litmus, 54% of emails opened on mobile devices. In the next five years, this figure is expected to reach 64%. The fact is that email users are more likely to open emails that are optimized for mobile devices. Consequently, they are more likely to convert.
Segment your audience based on their interests. When sending newsletters to your list, remember that your newsletter does not need to be news! Instead, you can use this communication channel to share insight or tips. Sending a newsletter to your list regularly is an excellent way to maintain consistency with your subscribers. Notifications that are relevant to their interests will increase their interest. You can also send email newsletters during special promotions and sales events.
When it comes to email marketing, one size does not fit all. You can highlight your unique customers or give special discounts to loyal customers. Similarly, email marketing can help you scale your campaign without sacrificing the quality of the message. Just remember to be creative with your emails to stand out in the inbox. This is the key to email success. So, if you haven’t used email marketing to market your products or services, get started today!
Aside from sending relevant emails, you can also use email list analysis to track your audience. Unsubscribe rate and open rate are two important metrics to measure. High unsubscribe rate means that your emails are too frequent or not segmented properly. If your open rate is low, your subject line should be interesting and relevant. If your message is funny, it will stick in the reader’s mind. However, it can be tricky to fit humor in subject lines.