The subscription-based video-on-demand entertainment platform Eros Now is now available in India. It was launched in 2012. The video service is owned by Eros Digital, the digital media management arm of Eros Media World. The company is one of the leading players in the online video streaming space in India. The company has also acquired a number of digital media properties, including Moviefone, Star Plus, and Eros Now. The company is expanding its offering to international markets.
As of August 2018, Eros Now has more than 100 million registered users, and 7.9 million of them are paying subscribers. The service has over a thousand movies, TV shows, and music videos, and offers both international and local content in many languages. Eros Now offers a variety of programs in different genres and languages, as well as many premiere films and series. In the past six months, the company has added more than one million new subscribers to its premium service, which is currently the biggest OTT video service in India.
In February, Eros Now launched Operation Cobra, a digital series written by Gautam Gulati. Ruhi Singh starred as a MI6 agent Riya Sharma, and Nyra Banerjee as a terrorist named Tahira Shaikh. Another popular series on the service is Metro Park, directed by Abi Varghese and starring Ranvir Shorey and Omi Vaidya.