With thousands of blogs being created and posted every day, we don’t want ours to be aimlessly adrift in the digital sea. It has been proven that blogs contribute greatly to the success of attracting traffic to your website, but the biggest challenge most bloggers face is how to acquire readers.
Before we jump into techniques on how to attract traffic, let’s understand first how to drive traffic.
Drive Traffic and Pique Visitors’ Interest
- Publish unique, original content, and value-added content on a regular basis
- Make your website easy to read, navigate and especially share your content with others like on social media for example
- Promote, promote, promote – share your content with others via multiple channels so that people know it exists. The more people you can get to read your content soon after posting, the more likely Google is going to recognize that content as being valuable and/or interesting to others which can help your content rank higher more quickly.
Keeping these in mind, the following tips can help you avoid common mistakes in order to increase traffic to your blog content and have it working to help grow your business.
In producing this list we interviewed a trusted digital marketing agency in Phoenix, AZ to glean some tips on how you can make your visitors stay engaged while reading your content.
Know Your Audience
It is important to define your niche and know your audience to have an idea of what the topic will be, the language, and the tone of your blog. A branding agency can help with this process if you are struggling with this piece. They’ll work closely with you to help you craft your story with your target audience in mind and the end result is often a sort of “Brand Playbook” that you can use as a guide for crafting future messaging. This can be especially helpful if you’re working with a team where everyone needs to be speaking on behalf of the brand in a clear and consistent manner.
Once you identify your audience, it will be easier for you to create contents that they can connect to. The more relatable your contents are, the more that they will keep on coming back.
Strategic Optimization for Search and Content
When writing a blog, think of keywords your readers might type in search engines like Google, to be routed to your post or you can do your little investigation by trying to type a keyword and see what Google’s additional recommendations are. This will give you an idea of what could be a great keyword for your content to help increase your site’s traffic.
In line with boosting your rank, it will also be of great help if you do link inserts. SEO experts say that readers appreciate it when you include resources as outbound links on your blog. Less effort on their end in doing another search for keywords they found interesting in your content. Google likes to see outbound links on your site as well.
Additionally, when you put a link connecting to another website and the owner notices it, they might also link back to you. It’s a win-win!
Massive Promotion in Social Media
People nowadays are active on social media 24/7. You might want to take advantage of it and promote your website and post shamelessly.
A well-maintained network can become your top traffic source. This will help you get more people to visit your page and read your posts.
Optimize for Speed and Mobile
A slow loading page is not a great first impression for the user when they are first trying to navigate your website. The majority of readers are on mobile phones so if your page is lagging, they will be easily tempted to hit that back button and find a different related page for their search. However good your content may be, if the readers lose interest the moment they land on your page, it will be useless.
A fast and smooth navigation process on your website is one of the keys to keeping your visitors staying engaged on your page. You can check your website’s speed using Google’s Page Speed Insights Tool. It will also give you tips on how to improve your speed.
There is no magic trick to increasing a website’s traffic. It doesn’t happen overnight. You need to invest a lot of time and effort at first in doing research and understanding your market. The good news is, that you can definitely pull this off by following the tips we have recommended. Good luck!